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Zayn is the latest A-lister to join Converse’s all-star family.
Zayn appeared in a campaign launched by the sneaker brand, which he teased yesterday through an Instagram photo appropriately captioned with the star symbol.
Confirming the news, the brand shared an image of Malik along with the caption, “Give them something they don’t know how to rate,” as well as the hashtag #RatedOneStar. The global social launch begins today with an out-of-home rollout starting next month.
A product of the ’90s skate culture, Converse’s One Star sneaker features a suede upper and bold color palette. Rap star Tyler the Creator and cool-girl brand MadeMe have also released their own spins on the original shoe’s iconic style.